Esseitalia – Sipad X – (2011)

 Esseitalia - Sipad X - (2011)

Esseitalia - Sipad X - (2011): industrial video for the Esseitalia  administrative software Sipad X. A fiction to describe the operation of the program leader among those chosen from the most important car’s munufacturers for their distributors. The story, developed as a fiction, has offered a different perspective to the industrial and the institutional video.

A story developed among the pages of the administrative software Sipad X.  The industrial video has been produced using many shootings accessories as cranes and dollies. A real figure interacts with virtual elements which often integrate themselves with the scenes of the industrial video. For the industrial video production a helicopter has been used to aerial shootings of the Essitalia head office.